01 / Kenny McCormick IV
Open Heart
A song from the journey. The official “The Deer Trail” music video has not been released yet.

LEAVE THE MAP. FOLLOW THE SIGNAL.
What happens when someone believes in you before you do?
A Hollow Bone Initiative Film · Directed by Jackson Averett
Featuring Kenny McCormick IV · Patricc Reed · Stephen Sedmak · Craig Rose · Joda Williams · fathers · sons · artists · elders · skeptics · and the people who showed up before they completely understood why.
01 / The film
Before the record. Before the book. Before the company. Before anybody applauds.
Sometimes someone sees what is inside you before you have the courage to claim it yourself.
The Deer Trail follows two gatherings at Camp Mary in the mountains outside Asheville, North Carolina, where artists, entrepreneurs, fathers, sons, elders, healers, skeptics and seekers entered the same house without being given much of a map.
Some came to create. Some came to listen. Some came because somebody they trusted told them to show up. Some still weren't sure what they had walked into an hour after arriving.
Over two Camp Mary gatherings, something began taking shape. Not a program. Not a doctrine. Not another retreat people were being sold.
A room. A field. A question:
What might become possible if we believed in people before the outcome was known?
02 / The question
A song. A story. An idea. A relationship that needs repairing. A company that hasn't been built. A truth you've been afraid to say. A piece of yourself you've kept hidden because you weren't sure anyone would understand it.
The Deer Trail is about what happens when people are given belief, space and permission before the outcome is known — and whether they will finally release what they came carrying.
Because receiving belief isn't the finish line. Release is.
03 / The artist lens

Kenny had been an artist almost his entire life. A classically trained pianist. A songwriter. A performer.
Kenny Holland. Jimmy Flinders. My Name Is Nobody. Different characters. Different projects. Different versions of himself.
But underneath all of them was the name he was born with: Kenny McCormick IV.
At Camp Mary, Kenny performs a new body of work under his birth name and revisits the Mormon songs that formed him as a child. Not to destroy where he came from. To integrate it.
Family. Faith. Fathers. Identity. Loss. Music. And the strange process of becoming yourself without having to erase every version that came before.
Kenny doesn't explain The Deer Trail. He sings it.
From Kenny
"I had never witnessed someone believe in me without any notion of what that might mean or what that future might hold."
That belief began years before Camp Mary. The film follows what happened after.
04 / Two Camp Marys
The first room
The first Camp Mary brought together Dr. Gary, Kenny, Stephen and Mary, Craig, artists, practitioners and friends around Shope Creek Wilderness.
There wasn't a finished Hollow Bone Initiative. There wasn't a polished program. There was land. Music. Technology. Food. Conversation. Nature.
People bringing what they knew. And people discovering what they didn't.
It was an experiment in what might happen when the room itself became the invitation.
The second room
The second Camp Mary widened the circle. Entrepreneurs. Fathers and sons. Former Mormons. Artists. Practitioners. Business leaders. People comfortable with the strange. People deeply skeptical of it. And people who simply trusted somebody enough to get on the plane.
One of them was Dale Sanders.
Early in the gathering: "I've been here for a little over an hour, and I still don't know what it is."
By the end: "You guys are an amazing, awesome group of weirdos."
And finally: "I really don't know what to do with it all."
Nobody needed to convince him. He had experienced it.
05 / The people in the room
The doorman
Stephen calls himself a storyteller, an author and a doorman. "I'm a doorman. I open doors."
After a successful business career that included co-founding SRS Labs, Stephen left the business world and spent decades exploring consciousness, exchange, possibility and what happens when people are given room to discover something for themselves.
At Shope Creek Wilderness, those questions became tangible. Forest Floor began with two counselors and nine children. Years later, hundreds of children move through programs on the land.
Stephen and Mary opened the space without building the relationship around what they would receive in return.
That experience helped form two questions that sit underneath the film: Can we move beyond fear? Can we shift the nature of exchange? Those questions became the foundation of the Hollow Bone Initiative.
The catalyst
Craig spent decades traveling, speaking, building movements, producing experiences and putting unlikely people in the same room. Nearly three million miles. Churches. Conferences. Nonprofits. Artists. Entrepreneurs. Cannabis. Psychedelic retreats. Technology. Music. Books. Businesses. And eventually Asheville.
What changed wasn't the instinct. It was the role. Less preacher. More connector. Less telling people what the path is. More helping create a room where they might discover their own.
Craig has invested money, time, introductions, belief and energy into people before knowing what the return would be. Sometimes those people release what they are carrying. Sometimes they make it all the way to the edge and stop.
That tension sits underneath The Deer Trail: What happens after somebody believes in you? Do you keep waiting? Or do you ship?
The anti-artist artist
Patricc Reed doesn't wait for perfect. He paints. He creates. He destroys. He paints over it. He calls himself the Anti-Artist Artist.
At Camp Mary, art doesn't sit on a wall waiting to be interpreted. It happens in the room.
"I'm not making magic. I'm just being a freaking kid and having fun."
That idea runs throughout the film: Maybe everybody is carrying an artist. The medium changes. The invitation doesn't.
06 / Fathers + sons
Some of the most unexpected moments at Camp Mary have nothing to do with technology, spirituality or business. They're about fathers.
A son seeing his father's life differently. A father realizing what his own father protected him from. Men asking whether they have been the fathers they hoped they would become.
Kenny carrying the name of his father, grandfather and great-grandfather. Stephen navigating his own father-son story.
Different generations sitting in the same room, discovering that inheritance isn't only money or belief. Sometimes what gets passed down is fear. Sometimes love. Sometimes silence. Sometimes somebody becomes the shield.
02 / Turn it up
A song from the journey. A look inside Camp Mary. Start with the sound, then get into the story.
01 / Kenny McCormick IV
A song from the journey. The official “The Deer Trail” music video has not been released yet.
02 / Shope Creek Wilderness
A look inside the gathering. Part of the world—and the footage—behind the film.
03 / Kenny’s alter ego
Jimmy Flinders is one of Kenny McCormick IV’s alter egos, named for the character Kenny played in the Mormon classic Saturday’s Warrior. The LSD LDS album was released under the Jimmy Flinders name.
04 / South Park song remade
The original South Park song, remade as SPK and preserved here as part of Kenny’s wider music archive.
07 / The music

Music is not background to The Deer Trail. It is one of its primary languages. The Camp Mary footage contains approximately an hour of Kenny performing across two distinct bodies of work.
The new music
Songs from Kenny's debut project under his birth name. Songs about identity, forgiveness, love, wandering, belief and finding the path that belongs to you.
The music he inherited
Kenny also returns to the Mormon songs that formed part of his earliest understanding of faith, family and purpose. He doesn't perform them as parody. He doesn't pretend the difficult parts of that inheritance don't exist. He brings the music forward and asks what is still beautiful enough to keep.
Two bodies of music. One artist. One name.
08 / The deer trail
There is a moment when Kenny sings: "Get off the beaten path. Take the Deer Trail." That became more than the title of a song. It became the metaphor for the entire film.
Craig left one path. Stephen left another. Kenny left one without wanting to destroy where he came from. Other people in the room are somewhere between who they were and whatever comes next.
Nobody has the full map.
Leave the map. Follow the signal.
09 / Hollow Bone
The Deer Trail does not stop every ten minutes to explain Hollow Bone. You watch it happen.
Someone opens their home. Someone brings music. Someone brings food. Someone brings knowledge. Someone brings art. Someone brings questions. Someone brings money. Someone brings their father. Someone brings their son. Someone arrives skeptical. Someone else brings an idea that hasn't been released yet.
The point isn't that everyone believes the same things. They don't. The point is creating enough room for different people to bring what they have.
Stephen calls sharing: "Giving without anticipation of receipt."
Hollow Bone asks what happens if that principle becomes more than an isolated act. Give first. Then keep the value moving.
10 / The well
Hollow Bone is exploring a regenerative model where participation isn't limited to writing a check. People may bring: capital, time, knowledge, art, music, technology, land, relationships, ownership, or something that hasn't been imagined yet.
Some of what is created can ultimately replenish the Well so another artist, founder, family, project or person can be believed in before their outcome is known.
The film is one of the first experiments. Hollow Bone gave to help make the story possible. Now we see what the story becomes.
11 / Sound
Sound has followed this story for decades. Stephen Sedmak helped build SRS Labs, an early immersive-audio company. Years later, music unexpectedly became one of the central languages of Camp Mary.
Kenny's performances were captured live on the land. The film is now being developed not only as a documentary, but as an opportunity to explore how immersive sound can place an audience inside the room.
Not simply watching Camp Mary. Hearing it. Feeling it. Being surrounded by it.
This is where the next chapter of The Deer Trail begins.
12 / The film + the performance
A feature documentary following the emergence of Hollow Bone through two Camp Mary gatherings and the people who entered the room. Working runtime: approximately 80 minutes.
A companion performance film built from Kenny's live music captured at Shope Creek Wilderness.
The documentary tells the story. The performance lets the room breathe.
13 / Why this film exists
Too many songs stay on hard drives. Too many books stay unfinished. Too many founders wait until the idea is perfect. Too many people wait for permission. Too many relationships wait for the conversation. Too many people know exactly what is calling them and still stay on the road because the trail looks uncertain.
The Deer Trail is not asking everyone to quit their job, leave their religion, become an artist or move to Asheville. It asks something much more personal:
WHAT IS IN YOU THAT STILL HASN'T MADE IT INTO THE WORLD?
And if somebody believed in it — Would you?
14 / The invitation
Maybe your deer trail is a song. Maybe it's a company. Maybe it's a conversation with your father. Maybe it's changing direction. Maybe it's finally putting your own name on the thing you've been hiding behind.
You don't need our answer. That's the point.
LEAVE THE MAP. FOLLOW THE SIGNAL.
04 / Inside the making
Production correspondence
Before Kenny and Jackson got together at Kenny’s childhood home, Craig left them a voice note. This is that note, turned into a letter. Not the press version.
Kenny and Jackson—
I know that was a lot. There's years of history behind what I'm trying to say, but here's what I need you both to hear.
I believe we have the movie. Now I want you two to make it.
Kenny, I heard what you said about Camp Mary. One weekend didn't make you an artist. You were an artist long before we met. What happened there was part of a much longer journey—and a room of people got to receive what you've been carrying.
This isn't your entire biography. It's the trail you've been walking as you leave one path and find another. The leaving, the returning, the relationships, the uncertainty, the songs, the people you met, and the things that only start making sense when you look back.
The music is how we experience that journey.
We don't need to keep telling people you're talented. We have the performances. Let them listen. Give the songs room. Let people see your hands, hear your actual voice, sit in the pauses and experience the room.
Then show enough of what happened behind that music that they hear it differently.
Jackson, the guide is there to help you find the material—not to tell you what the footage is allowed to say. You're the filmmaker. Kenny understands the music and the life behind it. Get together, go through the archive, and find the film that is actually there.
We have The Deer Trail music video, and I want it to have a real place at the beginning or the end. Test both. We don't need to run it twice just because we love it.
And we don't have to keep the entire Jimmy Flinders set. What matters is what that chapter reveals: Kenny can leave a belief system without having to throw away every song, memory and person connected to it. Keep the music and conversation that make us feel that. The complete set can have its own life outside the feature.
Hollow Bone needs to be part of the story because it helped make the story possible.
Stephen and I are building something around questions we've both been living: How do we give before we know what comes back? How do we help people move beyond fear? How do we support creation in a way that allows the work to continue?
Hollow Bone funded this film. Stephen and Mary opened their home. People brought their time, gifts, experience and care. Kenny brought his music. Jackson brought his eye and his work.
I want the audience to see that exchange—not sit through a pitch about it.
And I want what we make to help create another opportunity after this one.
My proposal is for 50% of the film's revenue to go to Hollow Bone, with the other 50% shared between you two. We need to agree exactly what that means, including expenses, the division of your share and the relationship to existing production payments. I want it written down clearly so nobody is working from a different understanding.
The intention is simple: the organization that helped fund this gets replenished, and the people making the work participate in what it creates.
Kenny, you decide what you are ready to tell about your family, faith, marriage and everything else. I'm not asking you to expose something because an audience might respond to it. Tell what is true and necessary. You don't have to make anyone a villain, and you don't have to make me a hero.
Our friendship has meant a lot to me. That can be present without the film needing to prove it.
My target is a watchable rough cut by Halloween—October 31. Not a finished release master. Something complete enough that we can sit down, watch the whole film and understand what works, what's missing and what needs another pass.
Tell me what that requires: the footage you need from me, interviews, working time, equipment or other practical support. Let's be clear about the remaining scope and what it takes to finish.
We are not waiting for a label, producer or distributor to tell us whether this is worth making. Those conversations can happen around the work. They don't need to hold it up.
The film ends before the campaign. My plan is for Start With I Love You to take it into the world through screenings, live performances and the launch of Hollow Bone. People watch the journey, then get to hear Kenny in person and participate in what comes next.
We don't need to predict all of that inside the movie.
We need to finish something we believe in.
I'll help get the materials together and keep working on what comes after. Kenny, bring your voice, your music and the parts of the trail you want people to walk with you. Jackson, lead the edit and tell us what the film needs.
You don't owe me a movie that proves I was right. I'm asking us to finish a movie we can all stand behind.
I love you both. Have fun with it. Make it honest. Let the footage surprise us.
Now let's make the fucking movie.
— Craig
Press / No. 001
05 / After the credits
The Deer Trail is part of the Start With I Love You project. Its Asheville campaign is called Billy Loves Willie: screenings, Kenny playing live, and people who saw the story on screen getting to be in the room for what happens next.
Start With I Love You / The Asheville campaign
A rough cut of The Deer Trail will be screened during the Billy Loves Willie campaign, planned through December 11, 2026. Screening dates, venues, final release details and participating partners will be announced separately.
BillyLovesWillie.com